![]() Lucho and I worked with Bram Kanstein of Product Hunt to launch a Product Hunt exclusive deal for ArticleBunny: 50 percent off your first article. To optimize our efforts and maximize our chance of hitting the front page of Product Hunt, I spearheaded the following initiatives: 1. In fact, on the day we launched, we were up against Kindle and Nest. Take a look at the past top five hunted products (I highlight the B2B products):Īs you can see, not many products that are a pure B2B play make the top five list.Īnother challenge all startups face is that big product releases are hunted at random, so you never know when you’ll have to go up against Spotify or Facebook. Product Hunt is a terrific resource to find cool new products, but we did face a big challenge: the majority of hunted products are B2C, not B2B. Launch plan: hit the front page of Product Hunt We made the decision to build ArticleBunny. ![]() Out of all the prototypes, Scrowll performed the best in terms of ROI: highest value of submitted projects compared to ad cost to drive traffic. This taught us how to perfect our ‘submit a project’ form and what elements on the home page incentivize a user to submit a project. Use screen capture to track what site visitors do on your site: we utilized Inspectlet to track what our site visitors were doing on our site. We asked the question: “Hey! Why are you leaving so soon?”Ĥ. Create an exit capture to survey your visitors: we built our own exit capture pop up when a site visitor makes the action of moving their mouse above the browser screen. It was extremely useful in capturing as much useful information as possible from our potential clients.ģ. Utilize real time chat to learn more about your visitors: we utilized Olark for our real time chat. Sure, many site visitors may give you their email to learn more about your product, but how many of them would actually pay for your product?Ģ. I highly recommend this method to test viability. Instead, we tested the incentive to make a purchase with a “Pay” button at the bottom of the submit a project form. We thought about it, but decided against it because we did not want to make users feel like they were getting phished for their credit cards. Test viability through a “pay” button: No, we did not capture credit card information. Lessons learned from the prototype initiativeġ. Translat.io: More accurate, less awkward.Presopros: Get your presentations beautifully designed by pros.Pencrowd: Get anything written by a professional wordsmith.Logohopper: No more searching through boring logo designs, let us craft one you’ll love now.Grafixie: Quit struggling with Photoshop.Brosurely: Professional creative brochures. Fast.Bannerific: Get beautifully designed banner ads. ![]()
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